XCMG Brazil made a brilliant appearance at M&T Expo!

Recently, M&T EXPO 2022 grandly opened at the Sao Paulo Exhibition Center in Brazil. Nearly 500 exhibitors showcased over 3,500 pieces of equipment, and the total number of visitors exceeded 60,000. XCMG Brazil made a grand appearance with 20 products in 9 major categories, including cranes, excavators and loaders.

As an important part of the global Bauma exhibition, M&T EXPO is held every three years. This year's exhibition was successfully opened after being postponed for one year, marking the full recovery of Brazil, the largest construction machinery market in South America, after the pandemic. It also witnessed the extraordinary journey of XCMG Brazil in overcoming numerous difficulties and achieving a historic leap during the pandemic.

The 1,200m ² area takes center stage right from the start

At this exhibition, XCMG is the equipment manufacturer with the largest exhibition area and the most complete range of products. The total booth area exceeds 1,200 square meters and is located at the entrance of the main exhibition hall. As soon as you enter, you can see the shining "XCMG Gold", which takes the center stage of the entire event!

Following the "national trend", "Ba Trend" is also very cool!

Among the equipment exhibited by XCMG, a product with a special coating became the focus of the entire exhibition - LW350KV, attracting all the visitors to rush to take photos and test drive it. In recent years, riding on the wave of "national trend" going global, XCMG's various products with "national trend" livery have also been shining all over the world one after another.

LW350KV is a novel "Brazilian trend" paint job launched by XCMG Brazil, integrating Chinese and Brazilian elements. It has been highly favored in the passionate South American land. The green background color not only represents the vigorous vitality of XCMG Brazil in the South American market in recent years, but also symbolizes the successful transformation of XCMG products towards green and intelligent development.

On the spot, XCMG Brazil held a ribbon-cutting ceremony. Customers with purchasing intentions had in-depth exchanges with the company's marketing personnel and personally experienced XCMG equipment. They all gave thumbs up and praised, "muito bom!" (Very good!)"

In addition, XCMG Brazil set up a XCMG logo memory game at the exhibition site to help customers relax and unwind after their busy participation in the exhibition.

Customer jose said, "This game was very exciting and interesting. It allowed me to learn about different products of XCMG. The screen was filled with particularly cute patterns of XCMG, which enabled me to remember the shapes and models of XCMG products and win small prizes. I really gained a lot!"

With a solid foundation and a burst of strength, we will scale new heights

Since the factory was laid the foundation in 2012, XCMG Brazil has been deeply engaged in the market for ten years. As a pioneer of XCMG's internationalization, it has gradually grown from a sharp team setting sail for the sea to a large fleet fighting in South America.

Despite the fierce competition in the Brazilian market and the sharp fluctuations in the real exchange rate since the outbreak of the epidemic, XCMG Brazil has achieved three consecutive leaps in sales scale and market share within three years, and all business indicators have been comprehensively improved.

Looking ahead, XCMG Brazil will resolutely implement the high-quality development concept of "three Highs and one feasibility", continue to focus on the mining machinery sector, rapidly layout the new energy market, enable more "XCMG gold" to blossom in Brazil, and contribute more Chinese strength to the engineering construction and sustainable development of South America!