Creating value for customers ② : CRRC Heavy Industry's cotton pickers help customers embark on the path to prosperity by earning millions of yuan annually

Create value for customers and help them achieve success. Today, the "Creating Value for Customers" series of reports tells you the story of Mr. Liu, a customer of CRRC Heavy Industry's cotton pickers, who has purchased CRRC Heavy Industry's cotton pickers for three consecutive years, making an annual profit of over one million yuan and embarking on the road to prosperity.

Mr. Liu, the customer, took a photo with the cotton-picking and baling machine of CRRC Heavy Industry

01

Calculate the cost performance of the equipment

When asked about the reasons for choosing domestic cotton pickers, Mr. Liu has a clear account in his mind: "Domestic cotton pickers are much cheaper than imported ones and can enjoy agricultural machinery purchase subsidies of nearly 400,000 yuan." Calculated this way, compared with imported cotton pickers, domestic cotton pickers can make a profit when the number of harvested mu reaches 8,000. Among domestic cotton pickers, I chose the outstanding CRRC Heavy Industry. After one picking season, the number of mu harvested by my machine exceeded 10,000 mu, far exceeding my expectations.

02

Second, the harvest benefits are high

This year, the box truck I bought in 2019 is working in southern Xinjiang. At that time, there were two cotton pickers of foreign brands around. They were asking for 130 yuan per mu for harvesting, while I was asking for 180 yuan per mu. After comparing, the farmers still chose my machine. Even though the price was high, they still used mine. Why is that? This is how Mr. Liu calculated it.

The cotton pickers of CRRC Heavy Industry have a high picking rate. Even if they can yield 5 kilograms more per mu than other machines, the local people can earn an extra 50 yuan. If I use my machine to harvest, the common people will be happy and I can also earn money.

The on-site cotton picker of CRRC Heavy Industry is harvesting

03

The three-calculation service is guaranteed

In three years, with three vehicles, Mr. Liu still calculates the service accounts carefully. Before the mining season even starts, I will get in touch with the service department of CRRC Heavy Industry. I will learn about the location of each service station in advance, get in touch with the station master of each service station, and plan the harvesting route. Because the manufacturer had already prepared sufficient spare parts at each service station before the start of the harvest season, once my machine broke down, I just needed to make a phone call and the service engineers from CRRC Heavy Industry could quickly arrive at the scene with tools and spare parts, which greatly reduced the maintenance time of the machine and improved the harvesting efficiency of the machine.

Seasonal procurement service

Mr. Liu's "economic account" is calculated very precisely and clearly. It is believed that the cotton picker of CRRC Heavy Industry, with its advantages such as "high cost performance, high harvesting efficiency and guaranteed harvesting", will surely be favored by more and more customers.